Thai Chef’s Bold Kim Kardashian-Inspired Outfits Turn Noodle Stall into a Viral Sensation
In a bustling corner of Bangkok, a curvy and confident chef has taken an unconventional approach to marketing her noodle stall—by channeling the daring fashion choices of Kim Kardashian. Meet Baitoey Kanyapat, a 37-year-old cook who has turned heads and attracted crowds by wearing a skin-tight bodysuit inspired by Kim K’s bizarre black Balenciaga ensemble from the 2021 Met Gala.
What started as a playful fashion experiment quickly transformed into a viral sensation, drawing food lovers and social media enthusiasts alike. Baitoey’s noodle business skyrocketed, raking in over two million THB (roughly £46,200) in just one month—a much-needed financial boost that helped her recover from the economic struggles caused by the Covid-19 pandemic.
A Bold Fashion Statement That Changed Her Business
Inspired by Kim Kardashian’s head-turning all-black, full-body Met Gala look, Baitoey saw an opportunity to merge style with her passion for cooking. Her confidence and willingness to stand out quickly paid off, with curious customers lining up not just for her delicious noodles but also for a glimpse of her latest outfit.
“I started wearing the Kim K outfit at my noodle shop after seeing how popular it was online. More customers showed up when they heard about me,” Baitoey revealed.
The Thai chef, who has always loved dressing up, found that her fashion-forward approach gave her extra motivation in the kitchen. “Some people complain about my showy outfit, but I don’t care. I like dressing up. If I don’t dress up for a day, I don’t feel motivated to do anything,” she added.
More Than Just a Gimmick – A Viral Marketing Masterstroke
Baitoey’s choice of outfits has evolved beyond the Kim Kardashian-inspired look. She has since embraced other eye-catching styles, donning a Spider-Woman bodysuit and even a gown resembling Elsa’s dress from Disney’s Frozen—all while cooking up steaming bowls of noodles for her customers.
Her unconventional marketing strategy not only boosted her sales but also made her an internet sensation, with locals and tourists flocking to her stall to witness her unique blend of fashion and culinary skills.
Following in the Footsteps of a Style Icon
Kim Kardashian herself has continued to push the boundaries of fashion, making headlines with extravagant outfits, including the legendary $5 million gown once worn by Marilyn Monroe when she serenaded President John F. Kennedy with “Happy Birthday” in 1962.
While Kim K’s high-fashion moments take place on red carpets, Baitoey has successfully brought that level of showmanship to the vibrant street food scene of Thailand, proving that creativity, confidence, and a little bit of controversy can work wonders for a business.
With her unique blend of style and skill, Baitoey Kanyapat has redefined what it means to be a street food vendor, showing that sometimes, a little flair can be the secret ingredient to success.